Drawing the words on a diagonal baseline added a feeling of action and playfulness. Using the starburst lines and dots added to that feeling as well, but they also had a larger purpose. The lines and dots I thought of as straight pins, like pins on a map. So they represented 10K places, but all of the lines pointed inward, putting the focus on a shared center, the implication being that the center is the word with the greatest emphasis: Christ. Then I used a multicolor palette for the dots in different sized and different length lines to represent diversity. This visual also reinforces the message of Ephesians 1:10.
In addition to the lettering I put together a poster for the event, and gave the YM communications department visual guidelines to use with other materials for the event.