Create my own campaign
I can also try to do my own thing, create my own campaign for my own cause. This goes a lot further than perhaps I want to go, as my business is not the marketing itself, but is the work on the face of the marketing. However, it can draw attention.
This can be as simple as a poster. It can go a little further like a social media campaign. Or it can get more complicated, like a direct mail or book project. The number of “moving parts” are up to me. The nice thing is, I can make it bigger for greater impact, or I can restrict the scope to fit my schedule. No matter what, it’s going to embody fully my voice and my values.
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Out of these four things I think I prefer the first three the most for getting started. The fourth may have the most oomph, but takes more planning and commitment. They each have their merits, each have their place, and each exercise a different set of skills while honing my lettering. Whatever I do, they each get me closer to expressing my values through my work.